by Marly Broudie | Jun 2, 2020 | Advice for Agents, Featured, Technology
Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools. Many factors play a role in effective...
by Marly Broudie | Apr 29, 2020 | Columnists, Featured
During the last five to six weeks, Realtors across Canada have been adapting to this new “normal” and are pondering what’s to come post COVID-19. What will the market do when all of this is said and done? What will post-quarantine life look like? We have compiled a...
by Marly Broudie | Apr 13, 2020 | Advice for Agents, Featured, Technology
The reasons why people have to buy or sell is still the same now as it was before the COVID-19 virus hit but the process has changed. Perhaps a buyer bought earlier this year and now needs to sell, or a seller sold their home within the last 60 days and now needs to...
by Marly Broudie | Mar 10, 2020 | Advice for Agents, Featured
The real estate industry at one time depended solely on old school, traditional means of marketing, including lots of cold calling, expensive flyer distribution, bus stop ads and billboards. It is safe to say that the real estate market is now online and relies...