by Web of Words | Jul 25, 2024 | Advice for Agents, Sales & Marketing
Behind every successful real estate agent or brokerage is a story of ongoing persistence, determination and a sustainable strategy for growth. That sustainable strategy is not a one-size-fits-all approach — it’s one that works uniquely for you. In an industry as...
by Web of Words | Jul 11, 2024 | Advice for Agents, Sales & Marketing
Now more than ever, people rely on the internet for just about everything — from shopping for products to reading reviews and looking for solutions to their problems. For you as a real estate agent, this means that potential clients are just a click away from finding...
by Ali Sertage | Jun 27, 2024 | Advice for Agents, Sales & Marketing
Are you a real estate agent looking to expand your reach and stand out in your local market? SEO (search engine optimization) may be the game-changer you’ve been seeking. Far from just a marketing buzzword, SEO refers to the process of optimizing your online presence...
by Web of Words | Jun 13, 2024 | Advice for Agents, Sales & Marketing
Over the past couple of years, artificial intelligence (AI) tools like ChatGPT have revolutionized the way we approach content creation. While AI can’t replace the human touch required to tell compelling stories and create a personal connection with your audience, it...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
by Justin Konikow | May 23, 2024 | Guest Columns, Sales & Marketing
Social media is what we make of it — for better or worse. I recently shared how competition drives innovation at the best of times, but when things are tough, comparison leaves us miserable. Expanding on what’s helped me achieve authenticity with integrity, here’s...
