RESAAS Services Inc., a Vancouver-based technology solutions provider for the real estate industry, has partnered with eMediaLinks and Sina Weibo North America to offer their global network of real estate agents a new channel to expand their marketing efforts and reach out to buyers in Asia.
RESAAS says the partnership will enable agents to promote their business and select listings for sale through Weibo, one of China’s largest social networks with 582 million monthly active users, according to a news release.
Tom Rossiter, CEO of RESAAS, expressed his excitement about the new partnership, stating the unique real estate data RESAAS gathers directly from agents shows that buying demand from Asia has resumed.
Rossiter adds, “As Asia continues to open up post-pandemic, RESAAS is already seeing transactions and real estate referrals increase dramatically. RESAAS is proud to partner with Weibo, a household name in China, to accelerate demand and boost business opportunities for RESAAS Agents.”
Under the terms of the one-year agreement signed on February 27, 2023, between RESAAS, eMediaLinks, and Sina Weibo North America, all parties will share in the revenue generated from both advertising fees and recurring subscription fees created from this partnership.
Candy Fang, Director of Sina Weibo North America, also expressed her enthusiasm for the partnership, saying that Weibo is a leading social media platform for people to create, share, and discover content online.
“In Weibo, RESAAS agents will now have a new channel to expand their marketing, bringing considerable new value to RESAAS,” Fang says.