Sotheby’s International Realty Canada recently launched physical and digital business cards that are designed to elevate its agents’ networking experience.
The physical business cards use near field communications (NFC) technology to make it easier for agents to share their contact information with potential clients. They enable agents to share contact and business information to another smartphone with a tap of the card onto a recipient’s NFC-eligible mobile device. With this tap, the agent’s Sotheby’s International Realty Canada
Agent ID contact card opens on the recipient’s device with the option for them to instantly add the agent’s contact to their smartphone, making information-sharing touchless. An agent’s professional information, including contact details, business specialties, service areas and professional social media accounts are instantly shared.
Each Sotheby’s agent has a unique QR code that is accessible to them on the company’s proprietary cloud-based marketing and real estate brokerage management software, Gateway. Each personalized QR code is also printed on the agent’s business card in case a prospective contact prefers to save their information by scanning a QR code, rather than using the NFC-technology enabled tap.
Agents may also add their personalized digital business card to their smartphone’s Apple Wallet or Google Pay as a digital wallet card.
“In a world that is increasingly digital and touchless, Agent ID physical and digital business cards simplify the exchange of professional information in a way that is both seamless and strategic,” says Tahan Martins, director of brand innovation. “As a company, we are proud that this latest technology addition positions our agents and brokers as being on the leading edge of real estate business innovation with each networking interaction.”
The cards enable agents to share contact and business information to another smartphone with a tap of the card onto a recipient’s NFC-eligible mobile device.