by David Langlois | Oct 22, 2024 | Guest Columns
In the rush to spin out the Canadian Real Estate Association (CREA)’s Realtor.ca as a taxable entity capable of generating revenues, I can’t help but wonder if we’re eliminating the very reason for its continued success. Why have Canadians made Realtor.ca the...
by Tracy Phillips | Sep 11, 2023 | Advice for Agents, Sales & Marketing
I think we can all agree that happy, engaged customers are your most effective tool for growing your real estate business. It’s true: video testimonials act like rocket fuel for your referral-based business. Your next obvious question might be, “Where do...
by TRES Labs | Feb 17, 2022 | Advice for Agents
The internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online...
by Myles Shane | Jan 21, 2022 | Featured, Profiles
Jas Takhar says the days of traditional real estate marketing are over. He says buying space on billboards and buying commercial time on television and radio are no longer effective messaging tools for real estate agents. “I don’t think anyone’s paying attention...
by TRES Labs | Jan 18, 2022 | Columnists
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement. With the exception of promotion, these factors are difficult for a sales...
