by Nicole Attias | Feb 14, 2024 | Columnists, Sales & Marketing
Cold calling methods vary from person to person. Everyone has a different approach to getting in the door with prospects. Some real estate agents believe in leaving ZERO voicemails, while others prefer to leave numerous over a span of time. There isn’t a right or...
by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by Justin Konikow | Feb 1, 2024 | Advice for Agents, Guest Columns
The celebritization of our industry has reached a breaking point. In 2022-2023, many newer agents came into this business with the dreams of Selling Sunset. Now, they’re facing a new reality. The highlight reel of life promised by Instagram comes with some fine...
by Lakshman Mody | Jan 25, 2024 | Advice for Agents, Sales & Marketing, Technology
Residential real estate marketing is undergoing a digital transformation. The core reason for this change is the introduction of virtual furniture staging powered by artificial intelligence (AI) instead of by humans using Photoshop. Let’s explore how AI virtual...
by Web of Words | Jan 24, 2024 | Advice for Agents, Sales & Marketing
You don’t have to be a novelist or an expert marketer to tell a story that will resonate with your dream clients. In fact, the key to good storytelling is to be invested in your protagonist’s — or, in this case, your dream client’s — transformation. In a recent post,...
