by Nina Doiron | Mar 19, 2024 | Advice for Agents, Guest Columns
Home staging, while recognized as a powerful tool in selling a property, sometimes causes people to raise their eyebrows over the apparent expense. Let’s demystify the process by breaking down why staging costs what it does, so we can better understand why it’s good...
by Nicole Attias | Feb 14, 2024 | Columnists, Sales & Marketing
Cold calling methods vary from person to person. Everyone has a different approach to getting in the door with prospects. Some real estate agents believe in leaving ZERO voicemails, while others prefer to leave numerous over a span of time. There isn’t a right or...
by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by Justin Konikow | Feb 1, 2024 | Advice for Agents, Guest Columns
The celebritization of our industry has reached a breaking point. In 2022-2023, many newer agents came into this business with the dreams of Selling Sunset. Now, they’re facing a new reality. The highlight reel of life promised by Instagram comes with some fine...
by Lakshman Mody | Jan 25, 2024 | Advice for Agents, Sales & Marketing, Technology
Residential real estate marketing is undergoing a digital transformation. The core reason for this change is the introduction of virtual furniture staging powered by artificial intelligence (AI) instead of by humans using Photoshop. Let’s explore how AI virtual...
