Social media is a powerful tool that can help connect you with potential clients, but it can also be risky if you’re not careful. The most important thing to remember is that anything you post online will be there forever. If you’re going to use social media for professional purposes, it is essential that you avoid sharing these four things.
1. Your schedule
A mistake that people often make is sharing their vacation plans online before they go on a trip. While this may seem like a good idea, you could potentially be advertising an empty home to strangers on social media, which could put your home and personal property at risk. Brag about that amazing holiday all you want from the comfort of your own home after you return.
2. Negative content
Whether you’re expressing dissatisfaction with a company or service, discussing clients or even talking about your competitors, don’t be negative. Sharing this content is essentially airing your dirty laundry in public and will not result in anything positive, we promise. There is a time and a place to discuss these things and social media is not it.
3. Confidential information
Like we said before, anything that gets posted online cannot be taken back. So don’t share anything that should remain private. This includes both confidential work or client information and also your personal information such as your social security number or bank details.
4. Stolen content
Screenshotting and posting someone else’s image on social media, without permission or crediting the original creator, is a great way to ensure an inbox full of angry direct messages. If you see an image you would like to repost, either share their post to your story or reach out and ask them if you can post their image on your feed with credit. Remember, no one likes a thief.
Now that you know what you shouldn’t do, let’s have a look at what you should do on social media. Click here to read Just Sell Homes’ step-by-step guide on how Realtors should set up their Instagram.
Just Sell Home’s lucky charm- all the way from Ireland. Marketing Strategy Coordinator who eats breathes and sleeps Instagram. With a background in education, I’m passionate about coaching agents on how to accomplish their marketing goals. Please don’t say top of the morning to ya. I’ll laugh politely and it’ll be awkward for both of us.
