In my last column, I talked about the basic foundational skill of responding to messages. We, agents, get messages from multiple sources, of course, but it’s email where most of us have a colossal organizational problem. Do you know how often I email another...
There’s nothing like humour to punch up your marketing. Not only is it linked to higher recall and persuasiveness in advertising, but it can also help clients perceive you as more credible and approachable. But there’s also the flip side. If used...
The number one question agents ask me, whether when I am working on a deal with them, speaking on a stage at a real estate convention or working with a group of agents in a training session, is, “When do I start a team?”  It’s a great question to...
For any real estate business to succeed long-term, you need to get in front of people, not over a screen, but in person. Ask any top producing agent, and they’ll talk about the value of in-person. As someone who has built multiple businesses on the back of...
Imagine this scenario: It’s a freezing cold winter evening, and your client calls to say their heating system suddenly stopped working – and it’s the night before an open house! They don’t want to pay for an expensive service call if it’s not...
With the incredibly hot market in 2021 and into 2022, we have a flood of new agents coming to the industry. It’s a fairly common trend; when the market is hot, people get their real estate license and try to capitalize on the opportunity. As brokers, when we...
