by Harry Fine | Oct 14, 2026 | Advice for Agents, Guest Columns, Legal Issues
For a client, part of the value proposition when evaluating a Realtor is the depth and quality of advice they can provide. Good advice makes for successful decision-making. On legal issues, the right move is generally to have them speak to a lawyer or...
by David Ursino | Oct 1, 2026 | Advice for Agents, Technology
Every year the National Association of Realtors (NAR) in the U.S. asks its members how they use technology. I asked for this year’s full report, released last week, because it’s the closest thing our industry has to a scorecard on AI. Canada doesn’t...
by David Ursino | Jul 27, 2026 | Advice for Agents, Columnists
The views expressed in this column are solely those of the author. A few weeks ago I watched an argument break out in a large Facebook group for agents. The question was an ordinary one, the kind that comes up on any given Tuesday: can you show a property to a...
by REM Bot | Jun 24, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Walk into enough listing presentations and a pattern emerges. The agent introduces themselves. They talk about their production numbers. They explain their marketing package. They say something about communication. The seller nods. The next agent walks in and says...
by REM Bot | Jun 17, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
ChatGPT launched advertising in Canada this month, and the way the targeting works is different from anything agents have used before. On Google or Facebook, advertisers select from preset audience categories such as demographics, interests or behaviours. On ChatGPT,...
by Andrew Fogliato | Jun 12, 2026 | Advice for Agents, Sales & Marketing
People ask me about this all the time. They saw someone on a stage, thought “I could do that,” and want to know how it actually works. So here it is. The honest version. Not the part where you’re the keynote with your name on the banner. The part...
