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Century 21 refocuses on growth in Quebec, names new VP of operations

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Centrury 21 Canada has appointed Sebastien Bonnerot as the new vice president of Quebec operations as part of its broader strategy to reinvest resources in its Quebec brokerages and facilitate growth within the province.
Bonnerot began his career in real estate in 2010 with a brokerage that would go on to join Century 21 Canada. “I invested in real estate and took on my license without knowing if I really wanted to be an agent, but I fell in love with it right away,” Bonnerot explains. His enthusiasm for the industry led to him opening his own brokerage, Century 21 Elite, in 2015.
In response to a decline in agent numbers over the years, Bonnerot recognized the importance of addressing Quebec’s unique needs and proposed running the company’s operations in the province with a localized approach. His primary focus has been sourcing bilingual tools and technology compliant with Quebec’s language laws, thereby better serving French-first agents in the region.
Currently, Century Canada operates with 22 brokerages in Quebec, with  375 agents.
Bonnerot says his immediate goals involve supporting all Century 21 brokers in Quebec and offering virtual assistance to agents without physical offices but interested in affiliating with the brand. He aims to see the number of agents in Quebec return to previous levels, targeting 1000 agents. Additionally, Bonnerot intends to foster community engagement among franchises, encouraging involvement in local events and charitable initiatives.

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