In an increasingly crowded marketplace, standing out has never been more essential for Realtors. With the online space feeling noisier than ever, creating captivating video content can be a game-changer for real estate agents looking to capture attention and build meaningful connections.
Whether you’re showcasing a stunning property or sharing valuable market insights, the way you present your content online has the power to engage viewers, build connections, generate new leads and retain current clients. Here’s how to make your real estate videos memorable, maximize engagement, and increase conversions—without adding more to your plate.
1. Use a visual and text-based hook
Start your video with a powerful hook to grab viewers’ attention instantly. Use a compelling visual—like a breathtaking view, unique architectural detail, or an inviting living space—to draw viewers in from the first moment. Pair this with a text-based hook, such as “Picture yourself in this dream kitchen” or “Wake up to this view every day.”
2. Walk while you talk
Walk through properties and discuss their standout features (as you would during an open house) to provide your audience with an immersive experience. This natural approach invites potential buyers to visualize themselves in the space and leaves them wanting more. Filming during regular showings is a time-efficient way to capture authentic footage.
3. Incorporate b-roll
Enhance the power of storytelling by incorporating b-roll footage into your content. For example, if you’re discussing a kitchen, including close-up shots of its features—such as countertops, natural light streaming through windows, or unique design elements—adds context and visual interest, drawing viewers in.
4. Add closed captions
Since most people watch reels without sound, adding closed captions ensures your content is accessible and allows you to highlight key points, making your message more digestible and memorable. Make keywords pop with emphasized text and/or by adding in emojis for an added effect.
5. Don’t forget the call to action
To make your video even more effective, include a clear call to action at the end, guiding viewers on the next step, whether that’s sending a DM to schedule a showing, following to exploring similar listings or commenting below. This not only enriches their viewing experience but also encourages them to engage further, turning their interest into action.
More creative video content ideas
Integrate various styles of video formats to keep your content fresh and engaging. Some ideas to get you started include:
- A day in the life: Bring your audience along as you navigate your day as a real estate professional (this can include everything from grabbing your morning coffee and property showings to working on listings and following up with potential buyers). By having an authentic and open presence, you’ll build trust and create a personal connection with your audience, making you the memorable choice when they need real estate services.
- Local area highlights: Don’t forget to showcase the home’s surrounding environment in a visual way. Highlight nearby schools, parks, malls, local cafes, and recreational spots that make the area appealing. This holistic approach can help potential buyers visualize how not only the home but the surrounding neighbourhood will improve their lifestyle, making your listings even more attractive.
- Share real estate tips with face-to-camera content: Direct, face-to-camera content is one of the most powerful tools for connecting authentically with your audience and building lasting trust. By speaking directly to your viewers, you create a sense of personal engagement that resonates on a deeper level. Share quick, valuable insights like “5 essential tips for first-time homebuyers” or “How to stage your home for a fast sale”—topics that address the real questions clients frequently ask. By tapping into these common concerns, you establish yourself as both a knowledgeable resource and a relatable, approachable expert.
Pro tip: Use a script to ensure clarity and confidence, but keep your tone conversational to maintain a warm, personal connection with your audience. - Market updates: Share brief insights on local market trends, such as changes in interest rates, average home prices or seasonal fluctuations. These updates showcase your knowledge of the industry and your awareness of changes, building your reputation as a reliable source of real estate information. Consider creating video content that includes visual graphics and a voiceover, or try using a green screen filter with relevant graphics in the background while you speak directly to the camera.
- Fun parodies or voiceovers: Use trending audio to add humour and resonate with your audience. The process of buying or selling a home is serious business, but adding humour with lighthearted videos (think “reasons buyers give for missing a showing”) makes your content approachable. This type of content shows your personality, adds variety to your feed, and resonates with a broad audience, making it likely to be shared and boosting your visibility.
The most successful content starts with a solid plan. Before you tap record, outline topics and content type and map out a clear structure and key messages. Consider what information you want to convey and how you can present it most effectively. After planning, consider batch filming several videos in one session, especially when you have a few properties to showcase or tips to share. This method saves time and ensures your videos maintain a cohesive style and message.
A well-structured plan leaves a lasting impression, ensures you deliver valuable content, and encourages viewers to take the next step with you, which is a no-brainer.
By incorporating these simple tips—walking while you talk, using b-roll footage, exploring creative video ideas, adding captions, planning and scripting your content and batch filming—you can enhance the quality of your videos, keep your audience engaged, and foster meaningful connections.
Start incorporating these techniques today, and watch your engagement and conversions thrive.
Web of Words is an award-winning creative marketing agency passionate about helping entrepreneurs use their voices, share their stories and grow their businesses. Specializing in copywriting, web design, branding and social media marketing, they’ve helped hundreds of small businesses expand their impact online and off. Find out more at webofwords.ca.
