7 qualities of a great real estate agent

As a real estate agent, it is important to think about some strategic steps you can take to set yourself apart from the rest. Emulating and practicing the leading qualities of prominent agents in the industry can take your business to the next level. Keep the following qualities in mind:

1) Be a great communicator:

This is important in any field, but especially in the real estate industry. Usually the option to buy or sell is time-sensitive, so being a great communicator can help reassure your clients. Constantly updating clients will keep them in the loop and help them understand their current situation. Knowing exactly where they stand will increase their confidence in you as an agent.

2) Be proactive:

Keep in touch with current clients and prospective clients. It is equally important to chase new leads and ask for referrals. By being proactive about your lead generation, you can ensure that you will always have prospects. In some cases business will come to you, but it is often better to take action and find business yourself.

3) Be a great listener:

This concept is again linked to communication. Clients will often be wary of agents who talk too much and do not listen to their needs. By letting your client speak and by actively listening to them, it involves them in the process of buying or selling. They feel more confident in your ability to serve them and you as an agent gain valuable insight. Royal LePage president and CEO Phil Soper says that communication through active listening is one of the most important leadership tools. Listening effectively can open doors for new business or inform you about some client needs.

4) Adapt to clients’ needs:

All clients are different and it is important to be able to adapt your style to fit their needs. Some like to communicate on the phone while others prefer emails or a face to face meeting. Changing your style to fit your client will allow you to relate with your client better. Adapting to different styles will make it easier to communicate ideas.

5) Don’t be afraid to provide references:

Providing references of previous clients can establish you as a credible agent. This does not mean giving references of your greatest deals. Instead, it is better to provide the most recent successes and clients. This will give your client peace of mind that you have a track record for success. References will also establish you as an expert within your industry. The more extensive your track record, the more it will establish you as a seasoned, experienced professional.

6) Know why the customer is selling:

A good agent will think about why a customer is selling. This could be for a number of reasons, such as selling to buy or selling an investment property. It is also beneficial to evaluate whether the house has any sort of sentimental value to the seller. Determining why they are selling can help you better relate to them and adapt your style to suit these reasons.

7) Know your client’s timeframe:

Determining the clients’ expected timeframe can help with client/agent relations. If as an agent you can establish this, then you can establish the urgency of your client and act accordingly.