Yesterday, the Real Estate Board of Greater Vancouver (REBGV) announced its upcoming name and brand change.

As of February 12, the organization will become Greater Vancouver Realtors (GVR) and will use this logo:

The logo’s mark depicts the community connection between properties and people that real estate makes.

Jeff King, CEO of GVR, says the organization wants to “make it easier for people to identify who we are, what we stand for and who we represent” through the new brand.

“With time and effort, we will strive to make the GVR name, and the members we represent, synonymous with quality, innovation, transparency and professionalism in real estate,” he explains.