CREA and the Association of Saskatchewan Realtors (ASR) are partnering with third-party customer satisfaction firm RealSatisfied on a limited test pilot of syndication of agent reviews to Realtor.ca.
The pilot program is limited to the ASR through the syndication testing period, which will run through October. RealSatisfied collects buyer/seller feedback, testimonials and reviews for ASR’s members.
“The response we’ve received from agents and brokers using RealSatisfied has been overwhelmingly positive,” says Bill Madder, CEO of the ASR. “It made sense for us to approach CREA about creating a way for our Realtor members to make greater use of the client feedback they were receiving. We think the Realtor.ca profile integration of RealSatisfied data is a winner and hope the pilot extends beyond our province.”
CREA, along with the ASR, say they will continually evaluate the pilot as to how it improves user and member experiences with Realtor.ca, and how it helps generate additional leads and business for members. CREA is supporting ASR’s desire to make this feature available on their members’ Realtor.ca profile pages, but is currently not committing to a national roll out.
In 2013, a “Rate Your Realtor” concept for Realtor.ca was voted down at CREA’s Annual General Meeting.
Jeff Turner, president of RealSatisfied, says in a news release that “a great desire to have a broader platform for ratings and recommendations has been expressed by our clients in Canada and we are thankful CREA recognized the opportunity to provide that platform. It’s the right platform for showing independently validated ratings and recommendations from clients who have completed a transaction.”
An example of this integration can be found at Realtor.ca.
