MAC Marketing Solutions and BLVD Marketing Group, two Vancouver-based real estate project marketing companies, have merged to form Western Canada’s largest real estate marketing organization, McNeill Lalonde & Associates.
“By coming together and adding resources, we are now poised to provide clients with an added suite of services and a more comprehensive offering,” says Ryan Lalonde, founder of BLVD. “We believe that with our deepened group of experienced professionals, progressive new systems, structure, scale, stability and intellectual property, we can far exceed the value of an individual owner-operator company, and provide both better services to our clients and greater opportunities for our employees.”
The company says its goal is to build on the foundations of both brands, and provide analytics, marketing, sales and advisory services to major metropolitan centres across Canada.
“We determined quickly that our business goals aligned. What we spent far more time discussing was our respective company cultures,” says Cameron McNeill, founder of MAC marketing solutions. “I am very proud of the culture we have been able to foster at MAC and my number one sensitivity and concern was anything that may undermine our core values, commitment to our people, being the best place to work in real estate, collaborative attitude and deep desire to do a great job for our clients. This merger would not be taking place if we didn’t feel that we could not just maintain, but in fact enhance our cultural spirit,” McNeill says.
The combined organization includes 110 employees and sales and leasing staff working on more than 80 projects in various stages of development throughout Greater Vancouver, Fraser Valley, Victoria, Edmonton and Calgary.
