Managed lead services take lead-generating tools and online-marketing strategies and put them into hyperdrive. They take lead generation to another level by adding quantitative intelligence through A/B testing and critical analysis.
What are managed lead services?
They examine traffic levels and previous lead generation numbers to determine your lead-acquisition percentage – and boost it through A/B testing. This empowers agents who are doing online marketing efforts, such as pay per click, search engine optimization or Facebook marketing, to make their existing marketing more productive through a higher conversion rate (the amount of people who visit your website and become a lead).
When you combine your existing paid online marketing numbers with this lead acceleration, you can get an improved lead-acquisition cost. Then you simply pour more gas on the fire.
Managed lead services include:
- A/B testing
- Traffic analysis
- Lead summary and traffic report
- Your lead vs. traffic acquisition percentage
- Recommendations for improved lead-generation techniques
What is A/B testing?
It shows lead-gen form A to one visitor and lead-gen form B to another visitor. By showing two variations of your lead-gen forms to different groups of visitors, you can test to see which one performs better. By continually improving these forms you can increase the number of leads you get.
As an example, form A may have a lead-acquisition rate of 1.25 per cent and form B 1.56 per cent. You would then continue with form B and test it against other variations until you raise that percentage even higher.
Using an A/B testing strategy is critical to lead generation. It is the opposite of the “throwing spaghetti against the wall to see what sticks” approach. It’s lead generation, done scientifically.
Who should use managed lead services?
They aren’t for everyone. If you aren’t currently engaged in online marketing efforts that bring traffic to your website, then leveraging these services would be like trying to squeeze blood from a stone. These services are designed for salespeople and brokers who have websites with medium to high traffic rates (generally achieved through paid forms of advertising and marketing) and that have – or want – a lead-generation strategy.
Robin Wilding is the creative mind behind The Lead Gen Factory and The Realtor Pipeline. The Lead Gen Factory is a boutique real estate online marketing company hyper-focused on lead generation; The Realtor Pipeline is a digital DIY platform showing Realtors how to generate online leads, lead conversion, Social Media Marketing, sales pipeline building, and more. She also leads The Realtor Pipeline Facebook group, a group for Realtors to learn new online techniques, technology and share best practices.
