Chiyoko Kakino is the new vice president of marketing at Century 21 Canada.
“It’s crucial to listen and provide franchisees with the tools, support and coaching they need to thrive as business owners. That’s my commitment,” says Kakino.
Her marketing career includes driving the renewal and expansion of two well-regarded Canadian restaurant franchises. She started with Vancouver-based White Spot Limited, where she was a key part of the team that successfully launched the restaurant’s quick service concept Triple O’s in major venues including Rogers Arena, Chevron and BC Ferries. She also served as senior vice president, brand strategy and marketing for RAMMP Hospitality Brands. While there, she championed campaigns that elevated the Mr. Mikes, The Pantry and Rockwell’s Bar and Grill franchises in their communities, says Century 21 in a news release.
Kakino most recently led over four years of steady growth for Dermal Laser Centres.
“Chiyoko brings national experience in brand management, market research, new product development, earned media, PR and advertising,” says Martin Charlwood, vice chairman and CEO, Century 21 Canada. “Franchisees are already welcoming the experience she brings to the organization and were excited to learn about the robust marketing initiatives she and her team introduced into the field as presented at our national conference in Charlottetown last month. The leadership team welcomes her expertise to our big picture strategies.”
