There are many real estate training books on the market. A few are classics by the greats, those wonderful American trainers we know so well. But a good Canadian training guide is rare.
I think that I have finally found one in this no nonsense, no fluff, meat and potatoes book by Steve Silver called “Foundations for Success”, available now on Amazon.ca or directly from his website.
Steve has been an active Realtor and manager for many years and has written about his experiences in the trenches. Over the years, he started programs for his staff, in modules, weekly sessions and with handouts such as working charts. Steve has refined his material, brought the modules together and has written what I now consider to be the best Canadian training manual that I have read.
Steve has laid down a foundation, a path to follow to get new agents up and successful in the shortest time, and to help veterans who have hit slumps get back to basics with a set plan and to develop new skill sets. It is an eight-week program and from what I have reviewed, anyone who approaches real estate following his book as a guide should be on their way to a successful career.
The book is full of easy to read and implement charts. One has to analyze their business and daily routine in order to maximize their return on time. Steve has excellent advice on that subject.
It is written for working Canadian agents, written for today and not based on “the good old days.” It is relevant and a sage guide for a real estate career. Not only is it a great book for the individual salesperson, but it is a good guide for a brokerage seeking an ongoing training program.
From working scripts to time management, it is all in this wonderful book.
Barry Lebow, FRI, Master-ASA, ABR, SRES, is one of Canada’s most recognized real estate authorities. Now in his 54th year of professional real estate, Barry has been honoured by many real estate associations for his work in the profession. He has testified in more than 500 trials across North America. He is the founder of the Accredited Senior Agent designation program. A teacher, trainer and educator, he is an active broker at Re/Max Ultimate Realty in Toronto. Visit barrylebow.com to contact Barry.
