The talking real estate sign has gone digital.
The “Digital For Sale Sign” from iSign Media Solutions lets listing agents to broadcast information about a residential or commercial listing directly from the listed property. The broadcast can include listing details, a photographic and/or video tour of the site, broker and agency information as well as solicitations for feedback on the listing being viewed, the company says.
It will gather anonymous (non-personal) data that allows the agent to see the traffic in proximity to the Smart Antenna and compare it do the number of times the information is being downloaded and viewed. The system is “beacon free” – there is no need for an app to be created and paid for by the agent or downloaded by the viewer, with content delivered cost free to the recipient via Bluetooth and Wi-Fi.
“We have had several discussions with brokers at major real estate agencies about our technology,” says Alex Romanov, iSign’s CEO. “They all recognize and appreciate the benefits that can be derived from broadcasting from the site of a listed property as well as the value of the gathered data and feedback/comments received on the actual listing.”
