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Winning the listing: Wishful thinking

Winning the listing: Wishful thinking

“It is psychological law that whatever we desire to accomplish, we must impress upon the subjective or subconscious mind.” Orison Swett Marden You’ve presented your market value range after discussing the thorough analysis of the professionally prepared Comparative...
Winning the listing: The consultation

Winning the listing: The consultation

“Don’t wish it were easier, wish you were better.” – Jim Rohn In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I address the presentation segment of the evaluation process. With your homework done, and with a value...
Winning the listing: Arrange a range

Winning the listing: Arrange a range

“I’m not upset that you lied to me; I’m upset that from now on, I can’t believe you.” – Friedrich Nietzsche In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I address the workhorse and often underutilized Comparative...
Ethical closing techniques: Focus the objections

Ethical closing techniques: Focus the objections

In this last in the series on the subject of ethical closing techniques, I address two final techniques that I usually employed successfully during my career. When you present an offer or counter and your client refuses to accept it, they may be feeling overwhelmed....