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Prospecting: The chicken or the egg?

Prospecting: The chicken or the egg?

The ability to think ahead and plan for future consequences is one of our key attributes for survival. The linkage between cause and effect is engrained in our logic and thinking. While some would argue a Pavlovian response is not unique to humans, what is unique is...
Breaking through the ad pollution

Breaking through the ad pollution

Marketing is an important part of any successful real estate career. Consumers are bombarded by thousands of messages each day, so the question is, “How does one rise above the din?” Here are a couple of thoughts on marketing to help ignite some ideas for you. 1) Have...
Fear and loathing in Vancouver

Fear and loathing in Vancouver

In B.C., real estate sales reps are getting slammed in the media on a daily basis. While its not unusual to get the bad news bubble stories, recently the pitch of the negative press has increased in its intensity. The government has also jumped on the agent bashing...