by Brian Martindale | Dec 18, 2018 | Guest Columns
What is the perfect real estate professional? There is no such thing, because there is no such thing as perfection. The concept of perfection is a human construct, something to be aspired to, but unattainable, nevertheless. So, there is no such thing as the perfect...
by Brian Martindale | Jan 8, 2018 | Guest Columns
Why can’t most sales reps be trusted to conduct double-enders equitably or ethically? Here is the short answer: It simply is not in their collective nature to do so. Here is the long answer: During the early 1960s, psychological studies were conducted by Stanford...
by Brian Martindale | Jul 31, 2017 | Guest Columns
You have just received your real estate license, and you are ready to join the real estate sales business…or are you ready? Really ready? You have been advised by well-meaning real estate school instructors, brokers, sales managers and other industry leaders...
