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Bruce KeithBruce Keith is a leading Real Estate Coach/Author/Speaker. Like Bruce Keith Results on Facebook or connect with Bruce on Linkedin.​ ​Email Bruce...

Your personal success formula

There are two kinds of salespeople: 1)  Those who actually sell their product by creating value in the eyes of the customer; 2) Those who do business by discounting their price because they are either not clear on how to “sell” or are too lazy to do so. Category #1...

6 sales myths to ignore

Here are some sales myths that no longer apply…things that some “experts” are still hanging on to long after others are proving them wrong. While these “experts” are telling you what you can’t do, someone else is out there doing it. That’s why these are just myths. 1....

Avoiding overpriced listings

“More money, please” is a common refrain from home sellers. It is understandable and needs to be handled properly if they are to get the most money in the end. In handling objections, great salespeople use logic, not emotion. Here is a logical (and effective) solution...