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Will you pay the price?

By Bruce Keith Everything has its price. Success has its price. Failure has its price. Gaining weight has its price. Losing weight has its price. Doing more business has its price. Doing less business has its price. Everything comes with a price. The process goes like...

Get buyers who meet your standards

When you are out there looking for business, when you are sending out the right signals and asking the right questions on daily basis, there will always be buyers who need you. You will find them. The challenge isn’t finding prospects to work with; the challenge for...

How to get out of a rut

Stuck in a rut? Even the best salespeople run into periods where their production does not seem to be moving forward. It’s frustrating and sometimes it’s like running into a brick wall. The harder you try, the more things do not seem to go your way. You feel “snake...

Conversations about price reduction

By Bruce Keith Here are some ideas for what to say the next time a price reduction is required on one of your listings. How do you respond when your vendor says, “It’s pretty hard to justify dropping my price when you are not advertising it in the newspaper/having an...

‘Don’t take it personally, but…’

By Bruce Keith Every time one of your customers is preparing to give you some bad news, they always start with the disclaimer, “Don’t take it personally”. They tell us that “it’s not about you” or “it’s not your fault” or “we just decided on someone/something...