by Catherine Willems | Mar 3, 2020 | Advice for Agents
Have your leads dried up? Referrals gone quiet? Are you getting leads but they go nowhere? In the real estate business, there can be a natural ebb and flow in activity throughout the year. There are seasonal highs and lows, market conditions can influence, location...
by Catherine Willems | Dec 31, 2019 | Advice for Agents, Featured
I work with Realtors to help them define and establish a niche for their business. Most Realtors don’t have a niche or at least not a well-defined one. I’ve written previously about the steps to find your niche and how to stand out in a crowded market, but one of the...
by Catherine Willems | May 29, 2019 | Advice for Agents, Featured
“Know a good real estate agent?” Pose this question to just about anyone you meet and chances are they will have a friend, aunt, brother, second cousin or neighbour in the business…or they know someone that knows someone. You get the picture. You’re competing with a...
by Catherine Willems | Feb 7, 2019 | Advice for Agents, Featured
Not every prospect makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle. In business applications, it suggests that 80 per cent of sales come from 20 per cent of clients. Alternatively, it may mean that 20 per cent of your...
by Catherine Willems | Sep 12, 2018 | Advice for Agents, Featured
A lead comes in. You call. No answer. You email. No response. Crickets. Sound familiar? In my previous post, I talked about why not all leads are created equal. Another common challenge I hear when talking to Realtors centres around conversion and the frustration of...
