by Elle Campbell | May 14, 2019 | Technology
How would you feel if you had no way of knowing how many likes or views someone else’s post on Instagram (aka the highlight reel) received? Do you think you might feel… happier? Instagram seem to think so. As part of an experiment in Canada, Instagram is testing out a...
by Elle Campbell | Feb 8, 2019 | Advice for Agents, Featured
“We need more content!” That’s the most common phrase I hear on a day-to-day basis. The need for fresh, creative content across all platforms has become a top priority for anyone looking to grow their business or personal profile online. While it’s commonplace now...
by Elle Campbell | Aug 22, 2018 | Featured, Technology
I often talk about Facebook’s algorithm changes, but did you notice that Google is constantly making them, too? Google doesn’t tend to be as obvious about it as Facebook is (largely in part because they make anywhere from 500 to 600 of these updates annually),...
by Elle Campbell | Jun 22, 2018 | Advice for Agents, Featured, Products
First things first – for those of you who may not know, SEO stands for search engine optimization. This simply means “optimizing” a website, so people can find it on Google. When you’re creating content (whether it’s on a page on your website, on your blog or...
by Elle Campbell | Apr 2, 2018 | Advice for Agents, Featured
We are losing our trust in Facebook – but are we learning anything we didn’t already know? I keep thinking of the (eerie) sales/marketing quote, “If you’re getting something for free, you likely are the product.” If you haven’t lived under a rock during the last week...
