by Jeff Mowatt | Sep 3, 2021 | Advice for Agents, Columnists
Let’s be frank – if you work as a broker or sales rep, then your primary goal is to make money. Period. You may have secondary goals to serve the interests of your customers and employees and be a good corporate citizen, but your No. 1 priority is strictly return on...
by Jeff Mowatt | Jun 8, 2021 | Advice for Agents
Ever borrow something and then realize weeks or months later that you forgot to return it? Since they haven’t mentioned it, you might assume they’ve probably forgotten about it. So, you decide to hang on to it. If they do bring it up, you can feign innocence, claim...
by Jeff Mowatt | Aug 26, 2020 | Advice for Agents
My ears perked up when I heard a politician who, during a radio interview, made a statement that included the phrasing, “I don’t profess to be knowledgeable in all areas of… What I DO know is…” I found myself thinking, Wow – he’s honest and smart. Ironic how admitting...
by Jeff Mowatt | Aug 6, 2020 | Advice for Agents
You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying...
by Jeff Mowatt | Jun 16, 2020 | Advice for Agents
Conventional wisdom among writers is to assume readers have the intelligence of seventh graders. The premise is keep your message simple enough for a child to understand. When it comes to communicating with clients, I believe the opposite is true. The more you treat...
