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Contacting vs connecting during COVID-19

Contacting vs connecting during COVID-19

It seems we’re constantly reminded these days of the importance of “reaching out” to others (can we please stop using that melodramatic cliché?). I agree that it’s helpful and therapeutic to communicate with customers, friends and family during isolation. However, I...
5 rules of customer confidentiality

5 rules of customer confidentiality

Did you ever have a potential customer who should have been excited about doing business with you but seemed reserved? It happened in a weird way for me. The senior managers seated around the boardroom table were excited about their new technology that would disrupt...