by Jim Reid | Jan 6, 2017 | Advice for Agents
If you have already completed the customer, product or market marketing research functions that I discussed in my last column, then you’re likely full of valuable insights for designing your product development functions. It is critical to establish the projects you...
by Jim Reid | Dec 6, 2016 | Advice for Agents
In the first article of this series, we introduced the idea of developing a strategic business plan. In this second part, we’ll discuss research. Most of us can “sell” people, but few acquire professional level expertise in the three key marketing research...
by Jim Reid | Nov 15, 2016 | Columnists, Featured
Canadian real estate continues to experience an exciting boom in some markets, caused by some powerful positive forces in our economy. But it could be destroyed by ignorance, false comparisons and superficial research and analyses. Our media has been prone to...
by Jim Reid | Oct 7, 2016 | Advice for Agents
Most real estate clients play Realtor Roulette. They flip through pamphlets, ask a friend, click their iPhone or go to an open house. If you truly want to succeed at Realtor Roulette you need a bullet in every chamber. In other words you need a business plan with a...
by Jim Reid | Sep 15, 2016 | Guest Columns
Legalized bondage is nothing new as millions of workers used to be called “indentured servants”. The fact is they were under contract to serve someone else, just like “independent contractors”. Of course the laws compressing their lives were quite...
