by Mark Brodsky | Jan 19, 2018 | Columnists, Featured
Most New Year’s resolutions fall to the wayside within a few weeks. We may start with the best of intentions, then life gets in the way. If one of your resolutions was to keep connected to past clients, I’m going to help you keep it! When it comes to something...
by Mark Brodsky | Dec 11, 2017 | Advice for Agents
You may be connected to thousands of people on social media channels, but those channels own that connection and your content. When you have someone’s email address (and the permission to contact them), you own it, giving you the power to send out a message and know...
by Mark Brodsky | Nov 22, 2017 | Advice for Agents, Featured
Email marketing is a great way to stay in touch with past clients and prospects, but it’s not enough. You must also continue to build your list by adding new people all the time. Hopefully, you’re already doing this online. What about asking “offline” (the good...
by Mark Brodsky | Oct 13, 2017 | Advice for Agents, Featured
As a small business owner myself, I know the importance of spending limited marketing dollars wisely. That’s why it’s so important to measure the results you’re getting. A colleague of mine says, “If you’re not measuring, you’re not marketing” and I agree. That’s one...
by Mark Brodsky | Sep 11, 2017 | Advice for Agents
To stay top-of-mind, you must constantly be in touch with your client base. Email marketing and social media are great ways to reach many people quickly; the challenge is creating or finding great, relevant content to share. Few people create all their own content and...
