by Paul Cavanagh | Jan 2, 2024 | Guest Columns, Sales & Marketing
Conventional marketing tactics often don’t work with seniors. In fact, introducing yourself as a realtor can be a conversation killer. That’s because most seniors who are thinking about downsizing aren’t ready to talk with a realtor. So, how are you supposed to get...
by Paul Cavanagh | Jul 31, 2023 | Advice for Agents, Sales & Marketing
As the average age of home sellers in Canada continues to increase, more realtors are attempting to establish a niche for themselves serving seniors. Many recognize that one of the best ways to get more seniors in their database is to offer them helpful, free...
by Paul Cavanagh | Feb 6, 2023 | Advice for Agents, Sales & Marketing
You can get a lot of traction with potential clients by offering them practical information that helps them understand the challenges of an upcoming move. That’s especially true when the clients you’re trying to attract are seniors who are looking to downsize. One...
by Paul Cavanagh | Sep 14, 2022 | Advice for Agents
If you’re a real estate agent with a focus on serving seniors, you know downsizing is different from other moves. How you support your clients throughout the process is what sets you apart from other agents who focus mainly on the sale. But here’s the thing. Many of...
