by Robin Wilding | Apr 10, 2017 | Advice for Agents, Featured
Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful. Branding can seem like a daunting process but this one-time effort may be easier than you...
by Robin Wilding | Mar 15, 2017 | Advice for Agents, Featured, Technology
Earning leads to your real estate website isn’t magic – it’s science. The first part of that scientific formula is getting traffic (potential leads) to your website; the second part is converting that traffic – asking for the business! To read more on the formula,...
by Robin Wilding | Jan 23, 2017 | Advice for Agents, Featured, Technology
The world of online marketing and advertising can be more confusing than a Rubix Cube (apologies for the frustrating ʼ80s throwback). Between SEO, SMM, PPC and other TLAs (Three-Letter Acronyms), it is hard to know which one is right for you. To help demystify this...
by Robin Wilding | Dec 2, 2016 | Advice for Agents, Featured, Technology
Many of you are probably on Facebook and hoping to generate leads through your posts and contacts, but there’s another way: Facebook ads. They are a paid form of advertising that shows the content you choose to people beyond your “friends” list. Sounds great? Well,...
by Robin Wilding | Sep 27, 2016 | Advice for Agents, Featured
The biggest problem most real estate professionals have with their website is lack of leads. This isn’t surprising given that the average agent’s website lead conversion percentage (the amount of website visitors that turn into leads) begins with a decimal point. In...
