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Preparing for a showing: The cloak of invisibility

Preparing for a showing: The cloak of invisibility

In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I offer a few specific tips that might make the difference between a quick sale and a better sale. Or in the case of a slower market, any sale at all. If you missed last...
A quick sale or a better sale

A quick sale or a better sale

In this continuing series of articles, which are abridged excerpts from my book, The Happy Agent, I offer a few specific tips that might make the difference between a quick sale and a better sale. Or in the case of a slower market, any sale at all. Now, some of this...
Winning the listing: List or sell?

Winning the listing: List or sell?

[quote_box_center]“Nothing is worth doing unless the consequences may be serious.” – George Bernard Shaw[/quote_box_center] You’ve educated your homeowners about the realistic market value range of their property, and you’ve begun to discuss the importance of...
Winning the listing: Setting the list price

Winning the listing: Setting the list price

[quote_box_center]“To look at ourselves from afar, to make the subjective suddenly objective: this gives us a psychic shock.” – Julian Barnes[/quote_box_center] As previously discussed in earlier columns, you’ve educated your homeowners about the realistic market...