by Ross Wilson | Feb 15, 2018 | Featured
[quote_box_center]“Faith is taking the first step even when you don’t see the whole staircase.” – Martin Luther King, Jr.[/quote_box_center] If you get an internet inquiry, it’s a little different from a phone call in that at least at the outset, you have to rely...
by Ross Wilson | Jan 23, 2018 | Featured
[quote_box_center]“When you meet people, show real appreciation, then genuine curiosity.” – Martha Beck[/quote_box_center] Home hunters contact you for one chief reason – curiosity. It’s an extremely powerful motivator, but intrinsically short-lived. Once satisfied,...
by Ross Wilson | Nov 21, 2017 | News
[quote_box_center]“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” – John Wanamaker[/quote_box_center] When asked by a new seller if I intend to advertise their listing, I always said yes, though completely at my discretion....
by Ross Wilson | Oct 11, 2017 | Featured
In this final column in the series on the controversial subject of real estate fees, allow me to continue addressing dual agency, but from a slightly different slant. People have expressed concern that a sales rep cannot honestly represent the interests of two or more...
by Ross Wilson | Sep 8, 2017 | Featured
In this seventh in the series about real estate commission rates, allow me to address what is referred to as double-ending, or representing both seller and buyer in a sales transaction. It’s certainly fraught with risk, but is it too risky to participate in this...
