by Ross Wilson | Mar 10, 2017 | Columnists, Featured
A former client called to say they wanted to list their home for sale. Since I’d served them nearly 30 years ago and had faithfully stayed in touch, I happily accepted their invitation. During the initial phone chat, while I gathered details about their situation,...
by Ross Wilson | Feb 17, 2017 | Columnists, Featured
In the final installment of the open house series, I wish to address the all-important prospect bonding process. You’ve invested your precious irreplaceable time, hopefully not in vain, and established that your visitors are buyer orphans – that is, not under contract...
by Ross Wilson | Jan 9, 2017 | Columnists
In my continuing series on the ever-popular subject of public open houses, I felt it important to address how to improve the odds of hosting a successful open. After all, aren’t you investing your most precious and irreplaceable resource, your time, in the hope of...
by Ross Wilson | Dec 13, 2016 | Columnists, Featured
[quote_box_center]“I keep my ideals because in spite of everything, I still believe that people are good at heart.” – Anne Frank[/quote_box_center] Over the years, I’d occasionally drop into open houses held by my peers, typically to inspect the property on behalf of...
by Ross Wilson | Nov 2, 2016 | Columnists, Featured
Why do you hold open houses? To appease a seller? To look busy? Because your seller demanded it? A homeowner may have to be convinced of the merits of opening their doors. Allowing strangers into one’s inner sanctum is certainly an invasion, but that’s the whole idea....
