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You can learn a lot from the MLS

Is MLS just a source of listings for you? Or does it represent a compendium of resources, education, benefits and the ability to become part of a unique system that has true value to you as a professional?  Does it represent a model by which you guide your...

Increasing profits with a marketing makeover

‘To market to market a big fat hen….’ Or so the nursery rhyme started out, if some of us can remember when, or maybe some of us still read nursery rhymes to our children or grandchildren.  Some of us in this industry still seem to practice the fine art of...

Success stories from Stan’s colleagues

Stan Albert asks real estate professionals how they maintained a successful real estate career through good markets and bad. The July edition of the Financial Post featured an article by Mitch Moxley entitled “Hey, don’t I know you?”  He interviewed several top...

What’s in it for me?

“An individual’s success often depends on his/her ability to deliver a polished and persuasive presentation.” – Terri L. Sjodin   “W.I.I.F.M.?” What’s In It For Me? How are your presentation skills looking these days?   We’re into the most competitive...

Sell yourself for all you’re worth, Part 2

Part 2 of a two-part column about commissions   In Shakespeare’s Julius Caesar, a line from Caesar to Brutus went something like: “You cannot hide yourself from the truth.”   If you’re bent on some new twist on promotion and advertising of your services,...