by Susan Doran | Apr 4, 2023 | Advice for Agents
Are home buyers and sellers currently stressed out and overwhelmed? “In a word, yes,” says Re/Max Canada’s executive vice-president, Elton Ash. With spring in the air, markets have begun coming alive in British Columbia, where he lives, and across...
by Susan Doran | Mar 24, 2023 | Advice for Agents, Sales & Marketing
There’s nothing like humour to punch up your marketing. Not only is it linked to higher recall and persuasiveness in advertising, but it can also help clients perceive you as more credible and approachable. But there’s also the flip side. If used...
by Susan Doran | Mar 10, 2023 | Profiles
A decade ago, Ryan and Nicki Serravalle were scouring their brains trying to come up with the perfect name for the indie brokerage they were about to launch. They wanted something stylish and edgy that would spotlight their mold-breaking approach. “I was in real...
by Susan Doran | Feb 27, 2023 | Profiles
Tech innovations and artificial intelligence are rendering countless professions obsolete, but a career as a realtor isn’t one of them – at least not yet. The industry is changing fast, though, with developments such as online paperwork, automated home searches,...
by Susan Doran | Feb 15, 2023 | Profiles
Let’s face it, the maxim ‘what doesn’t kill you makes you stronger’ isn’t always true. But it certainly has been for trainer and keynote speaker Kathleen Black, a leading performance strategist who’s helped high-flying real estate...
