by TRES Labs | Apr 19, 2022 | Advice for Agents
Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking. Internal sources of information are retrieved from past experiences (good and bad), personal knowledge...
by TRES Labs | Apr 8, 2022 | Columnists, Featured
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting homeowners to list their property and to influence home buyers to shop at your “store.” The purchase is just one...
by TRES Labs | Feb 17, 2022 | Advice for Agents
The internet has become the de facto standard for reaching customers as online advertising is now more relevant to real estate promoters than print. Over time, more ad dollars have been allocated to search engine and social media ads. In the future, marketing online...
by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by TRES Labs | Jan 18, 2022 | Columnists
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement. With the exception of promotion, these factors are difficult for a sales...
