by TRES Labs | Dec 29, 2021 | Advice for Agents, Featured
The online marketing toolkit for sales representatives hasn’t changed that much in the past 10 years. We have seen some improvements to reliability and automation. Online advertising seems to be sorting itself out, slowly. Websites are becoming more standardized and...
by TRES Labs | Sep 18, 2020 | Featured, Technology
Back in 2008, the Baylor University Keller Center published a real estate research paper titled, Lead Generation – What Really Works? The data is still valid today even though methods of seeking and attracting potential clients have changed somewhat. Maybe you’ll...
by TRES Labs | Nov 5, 2019 | Technology
Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites. A well-optimized site with pages that feature unique, relevant content will gain search engine ranking for free. This is known as organic...
by TRES Labs | Aug 12, 2019 | Featured, Technology
The internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture, both in terms of how wonderfully efficient it is and the wildly exponential growth of the idea. The website...
by TRES Labs | Jul 17, 2019 | Featured, Technology
Some people find website technology to be a labyrinth of mystery and contradiction. The idea seems easy enough. You might start by asking a few colleagues what they recommend, talk to their tech guys and see what fits your budget. The research is going well until...
