by TRES Labs | Jun 11, 2019 | Advice for Agents, Featured, Technology
If you have a WordPress site, there are plug-ins that allow you to optimize the content for search engine ranking. The most popular one is called Yoast SEO, which is produced by a company in the Netherlands. It has over 5 million installations with a rating of 5/5...
by TRES Labs | Apr 9, 2019 | Technology
Artificial intelligence is probably the No. 1 technology news story since the smart phone. The name certainly captures the imagination. But mainstream AI is really just statistics and semantic relationships that materialize nuances in data patterns. It seems spooky...
by TRES Labs | Feb 27, 2019 | Featured, Products
Shared needs, common interests and similar lifestyles create lucrative niche markets, which allow Realtors to show off their marketing skills. Identifying an unserved niche is exciting because it means you’ve found a virgin market that may be especially profitable or...
by TRES Labs | Jan 9, 2019 | Advice for Agents, Featured
Marshall McLuhan was a famous Canadian researcher who developed critical theories on “hot” and “cool” media technologies in the early ’60s. He coined the phrase, “the medium is the message”, which is a theory that states a medium embeds itself in a message and...
by TRES Labs | Dec 10, 2018 | Featured, Technology
A recent study by the National Association of Realtors highlighted the issue of keeping up with technology. It was cited as one of the most challenging problems the membership was facing. Perhaps the greatest challenge for non-techies is sorting the fads from the...
