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Invest in marketing trends, not fads

Invest in marketing trends, not fads

Most salespeople are willing to budget for a sensible marketing plan, but some worry to the point of inaction. A common worry is, “Who knows what new technology will come out next year and make everything obsolete?” Sometimes a personal endorsement persuades coworkers...
How to stand out from your online competition

How to stand out from your online competition

How is a real estate salesperson supposed to stand out from her competition online? It’s a question that webmasters and marketing assistants hear often and struggle to answer. They do their best to write cheerful website copy, but the problem is that everyone says the...