by Web of Words | Mar 12, 2024 | Advice for Agents, Sales & Marketing
Ready to sharpen your Instagram game, boost lead generation and grow your community (and your real estate business) this year? In an era where authenticity reigns supreme, delivering unforgettable social content that captivates is the secret sauce for taking your real...
by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by Web of Words | Jan 24, 2024 | Advice for Agents, Sales & Marketing
You don’t have to be a novelist or an expert marketer to tell a story that will resonate with your dream clients. In fact, the key to good storytelling is to be invested in your protagonist’s — or, in this case, your dream client’s — transformation. In a recent post,...
by Web of Words | Jan 9, 2024 | Advice for Agents, Sales & Marketing
Think of your favourite book, movie or television show — more specifically, recall the transformation of your favourite character. How did their worldview or purpose change throughout the story? How did that transformation impact you? The draw of storytelling is...
