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Everywhere a (digital) sign

Everywhere a (digital) sign

Although they may be more popular in the ‘burbs and big cities, digital signs are coming to a neighbourhood near you. Some are exactly as you may imagine – lit up neon for sale signs. Others are subtler and offer user-enhanced interfaces for potential buyers and...
Why print advertising still works

Why print advertising still works

In a recent comment on REMonline, David Zalepa wrote, “All the successful Realtors that get the lion’s share of listings in their communities and make the most money still use full-page ads in the local newspapers and publications.” According to a survey by...
Back to school: Continuing education

Back to school: Continuing education

There are lots of ways a real estate sales rep or broker can learn more about their profession. Education continues long after mandatory licensing courses. Personal coaching and private training is gaining popularity throughout business sectors. Most brokerages now...