The Canadian Association of Accredited Mortgage Professionals was rebranded as Mortgage Professionals Canada at the association’s annual meeting in November.
“We heard loud and clear from members that our name wasn’t a good fit,” Samir Asusa, senior vice president, CFO and interim CEO of the organization told Canadian Mortgage Trends. “Changing our brand accomplishes at least three key things: 1) Mortgage Professionals Canada better aligns and represents our entire membership. 2) It provides us with a brand that consumers can easily understand and associate with the broker channel. 3) Internally, the new name reminds us that we work each day for the benefit of our members – not for an entity such as an association or institute.”
The Mortgage Group president Mark Kerzner, who is also vice chair of the association, says: “The evolution from CIMBL to CAAMP and now to Mortgage Professionals Canada reflects a changing and dynamic membership. Our new branding reflects our inclusiveness of brokers, lenders and suppliers alike, and will lead to a stronger, more cohesive voice with Canadian mortgage consumers.”
