Yesterday, Final Offer announced its Canadian launch.

The new online platform for real estate brokerages, agents, homesellers and buyers to leverage the negotiation and offer process has partnered with Royal LePage Signature Realty, Royal LePage Your Community Realty and Royal LePage Connect Realty. Right now, Final Offer is available in Ontario, though the company plans to expand to more regions.

The company’s goal is to facilitate a more transparent, fair and efficient offer and negotiation experience for the consumer by empowering all parties involved to make informed decisions during the real estate transaction process.

“The way homes have been bought and sold hasn’t evolved in 100 years, until now,” says Nathan Dart, senior vice president of Final Offer. “We set out to enhance the way agents, sellers and buyers collaborate in the offer process by ensuring transparency and visibility. This is particularly important during a time of high housing costs in Canada.

We’re thrilled to partner with such well-respected market leaders in the GTA that are elevating the homebuying and selling experience for all parties.”

What it is

With the implementation of the Trust in Real Estate Services Act, 2002 (TRESA), Final Offer discloses to the public exactly what sellers want for their homes, including the price and terms. 

Potential buyers and their real estate agents receive real-time notifications of activity on the property, including when offers are made. This means each buyer gets a fair shot at buying the property for its market value, and sellers can be confident they got the best outcome.

How it works

Sellers can list at various price points and, in addition to the MLS list price, they can add a seller-committed price and terms, and a “final offer” buy-it-now option. This means that agents with an interested buyer can submit their “final offer” and immediately put the home under contract.

Licensed real estate agents, sellers and buyers can all sign up for an account on finaloffer.com. There’s no cost to sellers, buyers and real estate agents making offers for their clients. Agents representing sellers can subscribe for a monthly fee.

The Royal LePage brokerage partnership

Royal LePage Signature Realty, Royal LePage Your Community Realty and Royal LePage Connect Realty are giving their agents and their clients the option to use the platform when selling or purchasing their homes.

“As an owner and operator of a real estate brokerage, I’ve seen the disappointment of our agents and clients who lost out on their dream home for only a few thousand dollars or sellers who question if they got as much for their home as they possibly could,” says Chris Slightham, owner and president of Royal LePage Signature Realty.

“The ability to see offers in real-time and to set and make a “final offer” creates greater transparency and puts all parties in control. After introducing this platform to our realtors, they are seeing the confidence it gives their clients when making purchasing decisions. I believe Final Offer is going to change how real estate is transacted in Canada and beyond.”

Vivian Risi, president and broker of record of Royal LePage Your Community Realty, explains her brokerage’s reason for partnering with Final Offer: “The expectations clients have of their agent have never been higher. Partnering with Final Offer empowers our agents with the latest technology and data to set a strategy with clients to achieve the outcome they desire.”

Broker of record of Royal LePage Connect Realty, Michelle Risi, feels similarly: “Canadians are looking for transparency in their real estate negotiations and Final Offer delivers. There is no better tool available that our agents can use to deliver clear information and real-time offer alerts that buyers and sellers demand.”

‘My sellers are selling their homes for 15% more than the average seller in the area’

Dart explains that Final Offer keeps the best agents “centre stage and relevant.” Agents use Final Offer in addition to all the ways they traditionally list and market properties. They use transparency to build trust from the very beginning when marketing the home, explaining the process during showings and open houses and providing real-time offer alerts and information throughout the negotiation.

As t​eam leader of Dart Homes of Long & Foster Real Estate, Dart shares his experience: “All agents are not the same and with Final Offer, I’m able to differentiate myself from the other agents in the marketplace by demanding the very best results for my clients while giving everyone involved a fair chance to compete for the home that they desire.

In my area homes on average sell for 98 per cent of the list price. My sellers are selling their homes for 15 per cent more than the average seller in the area and buyers never feel as if they overpaid because they knew what they had to do to compete.”