Quebec-based real estate portal, Homz.io, recently announced its rebrand aimed to help new homebuyers and renters across Canada. Formerly known as GuideHabitation.ca, the portal has been around since 2004 and is now growing, starting with British Columbia.

The team has been expanding its presence in B.C. for over a year, offering the technology and business model as a SaaS platform to third parties, like communication firms and specialized websites.

 

The portal

 

The portal attracts over 100,000 monthly visits from home seekers comparing real estate projects—from pre-sale condominiums to move-in-ready homes, to new rental units. The company notes the traffic is partly due to its focus on user needs over a purely advertising-driven approach.

“Our strength is in making new real estate searches easier and providing new homebuyers with comprehensive, factual and fairly objective information,” said Founder Denis Sauvé in a press release.

 

A 20-year journey

 

Sauvé reflected on the company’s two-decade journey: “20 years on the web feels like 100 in other industries. Yahoo was still a giant when we launched, and social media platforms like Facebook and YouTube didn’t even exist.”

When it first launched in 2004, the website had what Sauvé described as a “fast-food menu design.” However, it was ahead in search engine optimization, which laid the foundation for the site’s growth into a hub for new real estate projects.

Since then, the company says most of Quebec’s builders and promoters have showcased their houses and condominium projects to potential customers.

 

Future plans with AI

 

Moving forward, the company’s co-founders face the expanding impact of artificial intelligence. “Search habits are constantly evolving. People are turning to YouTube, Instagram, TikTok, Reddit, ChatGPT and countless other apps for any information … AI is just getting started. Who knows what the next few years will bring?” Sauvé pointed out.

So, Homz.io is integrating generative AI along with other new technologies into its proprietary codebase. The platform remains committed to its user-centred philosophy.

“Being here after 20 years is an achievement in itself. And the future looks exciting,” Maurizio Furnò, associate, expressed. “We are happy as a small business, and we aim to continue our journey controlling our growth path.”