John Peyton will be president and CEO for the Realogy Franchise Group, effective April 1. He will succeed Alex Perriello, who will serve in a senior advisory capacity as chairman emeritus.
In his new role, Peyton will be responsible for managing Realogy’s portfolio of real estate franchise brands, including the Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby’s International Realty real estate brands as well as ZapLabs LLC, Realogy’s innovation and technology development hub. Peyton joined Realogy as president and chief operating officer in October 2016. He previously served for 17 years as a senior executive with Starwood Hotels & Resorts Worldwide.
“John Peyton has brought a fresh perspective to our company from his tenure as a global branding leader in the hospitality industry, and I am confident in his ability to continue leveraging his valuable insight on behalf of our leading real estate brands,” says Richard A. Smith, Realogy’s chairman, CEO and president. “John has been working closely with Alex for the past five months and we expect a smooth leadership transition.”
Perriello says, “Real estate is a relationship business, and I have been extremely fortunate to have worked with some of the very best people and brands in the industry during my 34-year tenure at Realogy. Our leadership team, affiliated brokers, agents and employees are an amazing group of dedicated individuals, and I am so proud of what we have accomplished together.”
