Lorne Andrews doesn’t need to be in the limelight. The broker/owner of Dominion Lending Centres Expert Financial says he is happy to stand in the background, quietly providing support services to real estate agents so they can be the stars.
In addition to taking the hassles out of the financial process, the mortgage brokerage provides the Agent Marketing System. For a monthly fee, it offers access to some of the best real estate tools in the industry, Andrews says.
Partners, including trainers, printers and website design companies, are carefully screened to ensure they bring value to the agent, he says.
Thirty topics, from social media to how to become an exclusive real estate rep for an organization, are covered by webinars and seminars. Special offers, such as financial deals, are made available to agents, who in turn invite their clients and potential clients to call them for details. One example is for unsecured lines of credit for up to $25,000 and another is for special mortgage rates.
Some items are included with membership. “We provide the Unlimited Agents and Single Property websites, and access to Buffini TV, Surina Hart Fundamentals and Dan Wood. Members get discount rates on Ixact Contact CRM, Corporateplus cards, Morris Marketing and Peak Producer training,” Andrews says.
When the agent signs on to the marketing system, they undergo a needs assessment and DLC Expert Financial recommends ways to fill in the gaps with everything from goal setting to business plans to systems and tools.
Agentmarketingsystem.ca has a list of what’s included, discount programs available and savings partners. The company offers value and economics – agents don’t have to pay high prices for individual items, says Andrews. Instead services are available under one roof, he adds.
DLC, which also has a commercial division, has 24 brokers from Stoney Creek to Oshawa to service the GTA.
Andrews has worked in the real estate industry and been a facilitator at OREA’s Real Estate College at York University in Toronto for 10 years.
The regular price for the system is $24.95 per month, but until Aug. 31, new members can use the promo code 12129 and receive the annual membership for $120 plus HST.
The Brampton Real Estate Board recently signed on as a partner and will promote the service to its members. DLC Expert Financial is in talks with Mississauga and other real estate boards.
“The goal is to provide a level of support that goes beyond financing, which will allow the consumer to be serviced at the highest level and help build the businesses of our Realtor partners,” Andrews says.
