Nova Scotia has become the first province in the country to show the sold price of MLS listings on Realtor.ca.
Matthew Dauphinee, president of the Nova Scotia Association of Realtors (NSAR), said the idea has been at the forefront for a while because of the demand from consumers for that extra layer of information.
“As of May 24, we have a sold flag indicating that the listing changed status and a year ago, we introduced conditional status on Realtor.ca so people would know that the property was under contract,” said Dauphinee. “And during a hot market, it’s really beneficial for the consumer to be aware that the property wasn’t available to accept an offer on it.
Meeting consumer demands
“That’s the driving force. The progression. We wanted to get more information to the consumer that would be to their benefit. As an association, we’ve been collecting data for decades now. We understand that the consumer wants confidence and transparency in the transaction, and showing that sold data is a value to them…it benefits us as realtors. Ensuring that additional confidence is really our role. We’re still the focal point of the transaction.”
Once the conditions of a sale are met and the transaction becomes firm, the listing on Realtor.ca transitions to “sold.” Once keys are exchanged, the sold price is displayed for all users to see.
“We’re the first association to be on board with this change. We’re excited about it. Back in 1996, we were one of the four associations to start with having a website that published listings online,” said Dauphinee. “Our province and association have always wanted to be at the forefront of helping the consumers by bringing more information and listings to the public.”
Patrick Pichette, vice president of Realtor.ca, says over the past five years, five provinces have made the price history of an active listing available to the public.
“We have the four Atlantic provinces and British Columbia,” said Pichette.
“What’s different now, and Nova Scotia is the first, they’re going to the next level, which is when a listing sells. Currently, when a listing comes off the market, it just disappears from Realtor.ca. The consumer doesn’t know why…Now Nova Scotia will tell you that it sold, and when all the checks and balances are done, it will give you the sold price. That’s a first. It will be publicly available, sold prices. You don’t need a login. It’s just there. Public.”
Realtor.ca’s strategic shift toward a property-centric platform
Pichette said CREA is creating a permanent page on Realtor.ca with the vision of having the latest sale price of every Canadian address — whether it’s listed or not.
“So let’s say you were selling your house in Halifax on 123 Main Street. It sells. The sold price will be advertised, and then a few days later, that listing will convert to just a property page. Things like the listing photos will leave. The agent information. It will just become a property page. It will have (something like) Google Street views. We’ll have some neighbourhood information. We’ll have sold history. That kind of thing,” said Pichette.
“It will flip from a listing to a property page, and really this is the strategic shift of Realtor.ca. We’re moving from the listing platform to a property-centric platform.”
Properties that have price histories on MLS would be on that page.
“At the end of the day, we started in Nova Scotia because we have a willing partner on the other end. The Nova Scotia Association of Realtors. We can’t do this on our own. We need to partner with the local boards, and in Nova Scotia, for years now, they’ve had what’s called Virtual Office Website. There’s a lot of them in Ontario as well,” said Pichette.
Staying relevant in a competitive market
“These are websites that are set up as VOWS. They’re set up by a brokerage. As long as you log in, you have access to essentially everything that’s in the MLS system. So the folks from Nova Scotia came to us and said the information is out there, the consumers have access to information, it doesn’t make sense that a platform that’s called Realtor.ca, that’s owned and operated by members, is at a disadvantage when it comes to providing information to consumers. So that’s how we got there.”
Pichette said what it all comes down to for the real estate industry is remaining relevant to consumers.
“That’s the overarching goal,” he said. “Realtor.ca is owned by CREA. It’s operated as a member benefit, and the greatest value that we can bring to members is ensuring that their platform is relevant to consumers. And when you talk to consumers, the top thing that they ask for is more information, specifically when it comes to sold price history. They want the comparables. They want more transparency of information.
“It’s becoming more and more competitive. There are heavily funded companies moving in. We need to stay relevant. And all of this is realtor-generated data in the first place.”
– Patrick Pichette, VP, Realtor.ca
When engaging with consumers, Pichette says their primary request is for increased information, particularly regarding sold price history — they desire access to comparable data and a higher level of transparency in the information available.
Pichette acknowledges the presence of various other platforms and websites that already provide this information to users.
To remain competitive, it is crucial for Realtor.ca, a valuable asset that offers visibility and generates business leads for members, to stay up-to-date, he explains. The goal is to continue providing member value without devaluing the platform itself.
“It’s becoming more and more competitive. There are heavily funded companies moving in. We need to stay relevant. And all of this is realtor-generated data in the first place. It’s also the top question we get from realtors now. “
Pichette notes that realtors frequently express their concerns about the information available on Realtor.ca.
“They’ll say when will Realtor.ca have the same level of information as this site or that site, and they’ll start naming them off, and they’ll tell you they’re sending their clients to these sites now so they can see the information. They’re embarrassed to do so, but they don’t have a choice because it’s not on Realtor.ca.”
Mario Toneguzzi is a contributing writer for REM. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald, covering sports, crime, politics, health, faith, city and breaking news, and business. He now works on his own as a freelance writer for several national publications and consultant in communications and media relations/training. Mario was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list.
Breathtakingly dumb. I’d love to know how many actual working realtors endorse the voluntary dissemination of proprietary information that they use to ply their trade. If alberta goes this way, I’ll give up my CREA membership and help FSBOs.
Completed sales data is not proprietary. It is available from the Land Title Office and the provincial assessment authority.
If this bothers you, look up Viewpoint.ca which has become the norm in Nova Scotia and almost everybody uses it. They’re actually a competing brokerage, so they make it look like every listing is their own by showing their agent on every listing, with no mention of the actual listing agent (only the brokerage in the details tab).
To their credit, it’s a very well done website and countless Realtors, including myself, use it everyday.
CREA needs to push more provincial boards nationwide to show real-time information on Realtor.ca.
For instance, when an active listing becomes a pending listing the public should be able to see this information that the listing is now actually pending & not active. Then they are informed about what’s happening in real time.
Why should only Realtors be the only ones that are privy to this type of information?
Maybe some Realtors could comment on this. Thank you.
Realtors & Realtor.ca need to remain front & center in real estate transactions. As the article here states:
“It’s becoming more and more competitive. There are heavily funded companies moving in. We need to stay relevant. And all of this is realtor-generated data in the first place. It’s also the top question we get from realtors now. “
This is nothing new in Canada.
House Sigma is an app that’s been around for several years indicating the prices homes sell for in Canada, what they’re valued at etc.
Not news if you know how to research
Wow, that is a great website, Meg. Thank you for the tip. Any other interesting websites that you could recommend on any real estate related stuff?
curious if buyer and seller can opt out of having THEIR sale information shared everyone with an internet conection
Nope they cannot. Only with an exclusive listing.
Nope they cannot. Only if its an exclusive listing.
When is it going to be clear to members who they are actually working for?
It’s already out there for the public, & It’s a great step forward!
Sold prices in Nova Scotia have been available for YEARS using the excellent Viewpoint website. A free login is required, yes, but you get up-to-the-minute transaction data, no need to wait months for the transaction to complete.
Hi Gary, Is there something similar in Ontario? Thank you
That’s right. Viewpoint. The website everyone loves with the real estate brokerage to …. well, not to match. Viewpoint will even make available the sale price details of your private sale. So much for privacy even on a non-Realtor facilitated sale
In reference to the first line of the article. At what point did this association of realtor’s become a province?
Hey Brian,
You raise a valid point. Thanks for keeping us on our toes.
Jordana
I like what you are doing but what does the privacy act say about this?