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OPINION: Short-term rentals are the scapegoat—not the crisis

Despite making up less than 1 per cent of potential long-term housing stock, short-term rentals continue to shoulder a disproportionate amount of blame for Canada’s housing crisis, and Ontario has become ground zero for this narrative.

The short-term rental (STR) industry has been under scrutiny for the better part of the last decade. Initially, criticism was rooted in concerns about neighbourhood disruptions: noisy guests, parking congestion, and communities losing their character. But this narrative has largely shifted. Today, STRs are being blamed for deepening Canada’s housing shortage.

With immigration at its highest levels in a century, Canada faces unprecedented demand for housing and infrastructure. Construction simply isn’t keeping pace. Under these conditions, STRs have become an easy scapegoat. 

Yet the reality is very different: STRs account for just 0.69 per cent of Canada’s potential long-term housing stock. Even in Ontario, where the debate is most heated, this figure remains the same—a negligible fraction. 

 

Less than 0.5% of dwellings are used for Airbnb

 

A recent study by the Conference Board of Canada backs this up, showing that in most neighbourhoods, less than 0.5 per cent of dwellings are used for Airbnb activity—far too few to affect meaningful housing supply. Still, they continue to attract outsized blame.

This mismatch between perception and data has driven reactionary policy. STRs are easier to regulate than tackling chronic underbuilding, planning delays, or labour shortages. But heavy-handed regulation doesn’t solve systemic problems—it only disrupts a vibrant, community-rooted sector.

Take Toronto, for example. The city imposes strict licensing requirements for Airbnb hosts; without a licence, listings are restricted to stays of 28 days or longer. This has created a split market: licensed operators handle shorter bookings, while unlicensed operators shift toward mid-term stays of 28+ days. 

The result? Longer bookings with lower nightly revenue but higher demand. Many now earn 40 to 50 per cent less per booking, trading income for the security of avoiding Ontario’s flawed long-term rental system.

Frankly, that system is broken. Evicting a non-paying tenant through Ontario’s Landlord and Tenant Board (LTB)—which oversees landlord-tenant disputes—can drag on for three to 12 months. Landlords often face months—or even years—without income, while tenants remain and refuse to pay. This puts small landlords in a precarious position, especially amid high interest rates. Short- and mid-term rentals offer a flexible, lower-risk alternative.

 

STRs remain the target of strict rules

 

Yet despite their clear benefits, STRs remain the target of strict rules—especially in recreational areas such as cottage regions, where informal STRs have quietly operated for decades. Critics say Airbnb made STRs too accessible, prompting regulators to introduce new controls: licence caps as low as 50 per area, 100-day rental limits and harsh penalties like losing a licence for overstaying by one day. While oversight matters, these measures can unintentionally punish responsible homeowners and erode local traditions.

To be fair, concerns about community cohesion and affordability shouldn’t be dismissed outright. In some high-demand tourist zones, the concentration of STRs may indeed place pressure on rental availability. But that reality isn’t reflected provincewide. The data shows that in most Ontario communities, STRs remain a small part of the housing landscape.

STRs also serve a broader purpose. At Casa Co-Host, around 30 per cent of our bookings are 20+ days, often housing displaced families, infrastructure workers or relocating professionals. These mid-term stays fill critical gaps left by traditional rentals and hotels—especially for guests with accessibility needs, where features like roll-in showers and single-level layouts are often hard to find.

They also align with Canadians’ growing “Buy Canadian” mindset. Amid trade tensions and a shift toward supporting local brands, this ethos has influenced everything from groceries to fashion. But when it comes to travel, that thinking often stops short.

 

‘Overwhelmingly Canadian-owned’

 

Most major hotel chains operating in Canada are headquartered in the United States, sending profits south. STRs, on the other hand, are overwhelmingly Canadian-owned—keeping revenue in the community. In 2024 alone, Airbnb hosts in Canada generated $329-million USD in taxes for local governments, including $18 million in Ontario. These funds help finance local services and infrastructure. STRs also support networks of local cleaners, trades, managers, and small businesses, reinforcing local economies.

The vast majority of STR professionals are not fly-by-night operators. They’re property owners, small business owners, and community members doing things the right way. Criticism of property management companies, often dubbed “Shadow Airbnb,” also misses the mark. These aren’t faceless corporations; many are still family-run, managing properties on behalf of others in the community. They’re “mom-and-pop” in spirit, but with the structure and tools to run operations professionally. They bring consistency, accountability, and better guest service.

Technology is also helping raise the bar across the board. Software platforms enable hosts to automate guest communication, manage damage protection, enforce rental agreements, and streamline operations. These tools support the growing professionalism of the sector without removing its personal touch.

The STR industry is evolving, and it’s being shaped by people and platforms that prioritize responsibility and long-term sustainability.

Yet, outdated legislation continues to pose challenges for hosts. In Ontario, those who wish to accept direct bookings are required to register under the Ontario Travel Industry Council (TICO) — a regulation designed for traditional travel agents, not modern property operators. While TICO’s aim to protect consumers is commendable, its current framework can unintentionally stifle small, local businesses. What’s needed is a flexible approach that upholds protections while accommodating today’s digital economy.

 

Let’s focus on the real issue

 

Short-term rentals make up less than 1 per cent of Ontario’s long-term potential housing stock. The idea that they’re driving the housing crisis isn’t supported by data. The real problems lie in chronic underbuilding, planning delays, a shortage of skilled trades, and a failing LTB system—issues that need serious attention.

With the right regulation, STRs can boost local economies, fill housing gaps, and strengthen communities. What Ontario needs now is policy grounded in reality, not rhetoric.

Short-term rentals aren’t the villain. It’s time we stopped treating them like one and start working together to serve the needs of our communities.

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