Quebec City’s Blanc & Noir real estate agency recently affiliated with the Royal LePage network and will now operate as Royal LePage Blanc & Noir.
The agency is managed by Isabelle Parent and Dave Carter, two entrepreneurs from the Quebec region. The office has 12 real estate brokers.
Royal LePage says the addition increases the brand’s market share by 13 per cent in the Quebec City region, which now has more than 100 Royal LePage brokers.
The agency will continue to offer services within a large territory, from Portneuf to Tadoussac on the north shore and from St-Agapit to Montmagny on the south shore, including city centre.
Parent holds both a bachelor and a master’s degree in sociology. She founded Blanc & Noir immobilier in April 2010 with the idea of specializing in the development of marketing tools focused on the new condominiums segment. In January 2014 she teamed up with Carter, who holds a bachelor in business administration, to launch Blanc & Noir.
“The first time I met Isabelle, I knew one day we would be partners,” says Carter. “It’s a little bit like a business marriage.”
Parent says, “For us, the name Blanc & Noir is synonymous with transparency. It’s either white or black; there is no room for grey areas, which is to the benefit of our clients.
“With Blanc & Noir immobilier, we developed a niche market based on the marketing services offered to new condominium promoters, but we want to expand into the resale market. This association will allow us to increase our market share in that sector.”
The partners soon plan to move their office to “a more convenient and central location.”
